BRIDGING THE GAP BETWEEN FIELD AND FORK
--- A CASE STUDY ---
Despite this gaping knowledge hole — the fancy academic term is "agricultural illiteracy" — a cultural shift has taken place: fueled by a slew of TV shows, books and social media, our interest in chefs, restaurants and cooking is at an all-time high.
What if, using quality video production, we could spark a new passion for wholesome foods and a deeper understanding of agriculture?
A new wave in agricultural literacy?
Our YouTube + Vimeo channels draw
a combined audience of nearly a million.
Yahoo + PBS contracted as official distribution partners.
Both brands actively promote series through multiple platforms + social media.
YAHOO YIELDS: 250,000 PLAYS IN FIRST 10 DAYS
DOZENS OF MEDIA OUTLETS INTEGRATE THE VIDEOS AND WRITE ABOUT THEM:
JUST A FEW BRANDS THAT USE OUR CONTENT TO TEACH FOOD EDUCATION TO MILLIONS: